1> Empathy Map : It helps us get into user's mindset. who are they & what drives them.
2> Customer Journey Map : It create a narrative of what our user is going through as when they interact with product or services.
It can lead to insights of where the pains are?
What delights them ?
It highlights a general human behavior.
4> Service Blueprint : It is part 2 customer journey map.
It highlights what the employees have to do in order to produce that customer journey.
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