1> Empathy Map : It helps us get into user's mindset. who are they & what drives them. 2> Customer Journey Map : It create a narrative of what our user is going through as when they interact with product or services. It can lead to insights of where the pains are? What delights them ? 3> Experience Map : Experience maps are not affiliated with a specific product or service. It highlights a general human behavior. 4> Service Blueprint : It is part 2 customer journey map. It highlights what the employees have to do in order to produce that customer journey.